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BDM PERSPECTIVE CAMPAIGN
2016
We wanted to powerfully reflect what BDM stands for, through rebranding its main space in Karantina and translating the brand’s unique perspective into an identity that stands out in an ocean of competitors. We created a visual solution focused on three key characteristics of the brand’s DNA (modern, playful, young), and that literally showcases its refreshing perspective through a visual play on perspectives.
Advertising
Art Direction
Branding & Identity