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DIVVY
2014
To reflect what Divvy stands for – a restaurant inspired by true Beiruti culture, in which sitting around the table with loved ones to share tales and meals is a way of life – we took this into a contemporary interpretation and created its logo. We focused on two main elements for this – on the beauty and ambiance of urban living, exhibited through its clean modern design, and on the act of sharing, shown through a division-based concept, in which a simple line vertically separates the D and the V.
Advertising
Art Direction
Branding & Identity