Joe Fish
Joe Fish Rebranding
In parallel with the “Growing Sustainability” theme of Beirut Design Week 2015, we decided to it was time to rebrand Joe Fish to better express who we are and what we stand for. As a team that flows with the times, adapting easily to our social context, we took this fluidity and transformed it into a truly dynamic identity. This can be seen in every detail, such as the new logo that has a sense of fluidity and community, the symbol that changes on our site’s menu bar, and the blank business cards that allow team members to stamp their details.
Art Direction
Branding & Identity