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Smoking Bun
2016
For this proudly hipster burger joint, we set out to create a holistic identity that clearly brings across the character of the brand, an unconventional grill joint that serves only one burger (with several branches and a mobile cart). We built a minimal and powerful identity playing on the rebellious nature of the brand, rolling this out on its menu, packaging, and uniforms, and carrying it into its events, activations, social media presence, and invitations.
Advertising
Art Direction
Branding & Identity